How to Get More Readers to Join Your Pen Pinery ARC Campaign
You listed your ARC on Pen Pinery. That already says something about you as an author. Pen Pinery is a romance-only platform; no noise, no off-genre clutter, just serious romance readers looking for their next read. Being here means you're treating your launch like a professional, and that's worth shouting about.
But listing your book is only half the equation. The authors who get the most applications are the ones who tell people about it. Here's how to make that happen.
Use the Share Buttons (They're Right There)
When you list your ARC on Pen Pinery, you'll see share buttons that pre-compose posts for you - ready to go on Threads, X, and more. One click and it's done. This is the fastest thing you can do and it takes about ten seconds. Don't skip it.
Let Your Audience Know Where You List Your ARCs
There's a reason traditionally published authors get hundreds of ARC requests without lifting a finger; readers trust that the book is real, professional, and worth their time. Telling your audience (even if it's small) that your ARC is live on Pen Pinery sends the same signal. It shows you're organized, serious about your launch, and working with a platform built specifically for romance. That builds reader confidence before they've even opened the first page.
Post About It More Than Once
A single post isn't enough. Romance readers scroll fast and miss things. Post about your ARC two to three times leading up to your release, spaced out with other content in between. Repetition isn't annoying... it's how people actually see your content.
Share It on Every Platform You're Active On
Don't limit yourself to one platform. Romance readers live on Bookstagram, BookTok, Threads, and Facebook groups all at once. Wherever you have a presence, let people know your ARC is open on Pen Pinery. A short Reel or TikTok showing your cover and tropes takes minutes to make and can reach readers you'd never find otherwise.
Post in Romance Reader Facebook Groups
Facebook groups are still one of the best places to find engaged romance readers. Many groups have dedicated ARC or promo threads: drop your Pen Pinery link there. Make sure to read the group rules first, but most romance communities actively welcome ARC announcements.
Use Your Email List
Your newsletter subscribers are your warmest audience. A short email letting them know your ARC is live on Pen Pinery, with a direct link, will almost always outperform a social post. Bonus: telling your list you're on Pen Pinery reinforces that you run a professional, organized launch every single time.
Lead With Your Tropes
"My ARC is open!" is not enough. Lead with your tropes, your spice level, your vibe + add your book cover (Canva if you're artsy). Romance readers make decisions fast based on tropes: give them the information they need to get excited. Your Pen Pinery listing already has all of this, so just pull from it when you post.
Being on Pen Pinery already sets you apart. It tells readers you're serious about your craft and your launch. Now let the world know. The share buttons are waiting for you to use them.